Short description

Traditional craftsmanship is a handmade craft rooted in European territories as part of the local culture and economy, including the circular economy. It is necessary to keep artisan crafts alive, preserve access to artisanal products, and train them in the use of digital tools to improve their marketing. Christmas crafts represent a significant segment of the artisan sector, and in many cases, the craft businesses and start-ups are an opportunity to involve disadvantaged people providing them with social integration. Most artisans must learn how to manage digital marketing by themselves to present and sell their Christmas crafts to be included in artisan tourist markets in Europe. During the implementation of activities, we had the opportunity to know and analyze the needs of this sector linked to the globalization and digitalization of markets. Consumers are more attracted to cheap products they can buy online, and the young generation is much more interested in quantity than quality, for this reason, we want to teach artisans to introduce digital technologies and strategies within their core business to make it more solid, effective, competitive, guaranteeing quality without, of course, losing sight of skills, history and tradition. 

We aim to sponsor products with high quality by showing buyers to recognize the quality and value of artisan products. We will implement both transnational and local activities inside of 2 WPs to create as tangible results of this project Christmas digital marketing manual addressed to craft businessmen/women working in the Christmas art and crafts sector including guidelines with practical instructions in a set of 5 training modules and Pilot Training Course: CADEAUX to give artisans digital skills and competencies to manage the most useful digital tools to enhance their business, creativity and digital readiness, by applying the resources of the Christmas digital marketing manual. The project idea was born from this concept: allow even small businesses to learn how to build a digital strategy to develop their branding project.

CHRONOLOGY AND ARCHIVE OF THE PROJECT

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This section will be updated as the project evolves…

PROJECT’S RESULTS

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This section will be updated as the project evolves…

PROMOTIONAL MATERIALS