Craftsmen and artisan digital empowerment and upskilling in Xmas market  (CADEAUX)

This project has been funded with support from the European Commission. 
This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
FOLLOW UPSET AT  /// Slikovni rezultat za facebook small no background @upset.theatre   ///   Slikovni rezultat za instagram small no background @upset.theatre   ///   Slikovni rezultat za twitter small no background @TheatreUpset /// Image result for youtube logoUpset theatre
The terms used on this site and have the meaning of gender, are used neutrally and apply equally to male and female gender.

CURRENT ACTIVITIES

  • WORKSHOP: Start your Campaign – Learn the secrets of product photography, quality promotional video, design of promotional materials and leadning a successful digital marketing campaign 11.01. – 21.01.2024 Applications are open!You can apply via this form: https://forms.gle/exW2TYJFg56CM5h49
PROJECT’S ID CARD
Programme Erasmus+ Key Action 2 (KA2) Strategic Partnership in Vocational Education and Training
National Agency PT01 – Agência Nacional Erasmus+ Educação e Formação
Contract number

Official webpage

 2022-1-PT01-KA220-VET-000086009 / Erasmus+ project card
Title  Craftsmen and artisan digital empowerment and upskilling in Xas market  
Acronym CADEAUX (#cadeaux_upset)
Implementation  01 December 2022 – 30 November 2024 (24 months) // the project started with delay 1 December 2023 – 30 November 2024)
Total Budget 120.000 EUR
Coordinato:  Guerreiro & Silveira, Lda // Lisbon, Portugal // https://www.facebook.com/guerreiroesilveira
Partners

Short description

Traditional craftsmanship is a handmade craft rooted in European territories as part of the local culture and economy, including the circular economy. It is necessary to keep artisan crafts alive, preserve access to artisanal products, and train them in the use of digital tools to improve their marketing. Christmas crafts represent a significant segment of the artisan sector, and in many cases, the craft businesses and start-ups are an opportunity to involve disadvantaged people providing them with social integration. Most artisans must learn how to manage digital marketing by themselves to present and sell their Christmas crafts to be included in artisan tourist markets in Europe. During the implementation of activities, we had the opportunity to know and analyze the needs of this sector linked to the globalization and digitalization of markets. Consumers are more attracted to cheap products they can buy online, and the young generation is much more interested in quantity than quality, for this reason, we want to teach artisans to introduce digital technologies and strategies within their core business to make it more solid, effective, competitive, guaranteeing quality without, of course, losing sight of skills, history and tradition. 

 

 

We aim to sponsor products with high quality by showing buyers to recognize the quality and value of artisan products. We will implement both transnational and local activities inside of 2 WPs to create as tangible results of this project Christmas digital marketing manual addressed to craft businessmen/women working in the Christmas art and crafts sector including guidelines with practical instructions in a set of 5 training modules and Pilot Training Course: CADEAUX to give artisans digital skills and competencies to manage the most useful digital tools to enhance their business, creativity and digital readiness, by applying the resources of the Christmas digital marketing manual. The project idea was born from this concept: allow even small businesses to learn how to build a digital strategy to develop their branding project.

 

 

CHRONOLOGY AND ARCHIVE OF THE PROJECT

*** ACTIVITIES WILL BE UPDATED AS THE PROJECTS DEVELOPS…

PROJECT’S RESULTS

*** RESULTS WILL BE UPDATES AS THE PROJECT DEVELOPS…

PROMOTIONAL MATERIALS